You supply client references that we'll use to verify your firm’s experience. An eye-catching certification icon will display next to your listing on GBHealth.org and becomes available for use in your marketing collateral.

GreenBook Health stands as a neutral third party thatverifies the accuracy of references and then determines whether a firm qualifies for certification. Users of the directory can act on the information with confidence, and we will never publish client names.

The reference certification icon is issued on a category basis.

For each category of healthcare marketing services in which you wish to earn the certification icon, you have to submit to GBHealth three client references.

These references must be willing to verify to GBHealth your expertise, as detailed below.

If the client references offer positive, supplemental comments, GBHealth will request permission to publish those comments anonymously. No negative information is ever published.

You can apply to be certified by completing an application for the  GBHealth Certification Program.. Separate information must be submitted for each service category for which the company seeks certification.

To achieve certification:

There are three forms of certification:

A. Standard - Intended for all companies with healthcare experience that meet basic certification requirements. This certification is good for three years.

The applicant provides:

General references can be used repeatedly for certification in multiple categories.

B. Alternate Standard - GBHealth understands that clients may be difficult to reach. For this reason, we will accept email or regular mail documents from references:

General references can be used repeatedly for certification in multiple categories.

These documents have to be sent direct to GBHealth by the reference either on company letterhead or through the company's email service. The reference letter or email needs to address the key certification elements described below.

C. Provisional - Intended for established companies that are new to the healthcare industry, and newly established firms whose principals have demonstrable healthcare industry expertise. This certification is good only for one year.

In lieu of client references, you may supply a package of three qualifying credentials that attest to your company's (or the company principal's) expertise relative to healthcare marketing services. GBHealth can provide a list of admissible qualifying credentials.

GBHealth certification specialists will accept or reject the submitted references in their sole discretion. In the case of unacceptable references, GBHealth will ask you to provide alternate references.

If a company successfully completes provisional certification, it is applicable to all service categories for which it applies. Provisional certification is good for only one year.

For standard certifications, the certification specialist will confirm that:

For alternate standard, the submitted letters or emails must address the above items, though no specific format is required.

For provisional certifications, the certification specialist will contact references by mail or email, as well as review submitted materials, as appropriate.

For standard certifications, if one or more references provide positive supplemental comments about the work of your company, they will be handled as follows:

The certification specialists will collect all positive comments made by all references. The comments will be edited for style and length and will be posted with your listing. Your company will be emailed that new information has been added to your listing in GreenBook Health.

If desired, your company may elect to have us remove the comments in your GBHealth listing. You may not select only certain comments for publication; comments will only be published on an “all or none” basis.

At no time is a client name ever published.
At no time is negative information/comment ever published.

» Reference Submission Form 

» Complete Rules & Conditions (PDF)

Have questions? Please contact:

Diane Liebenson, Publisher, GreenBook Directories
Lukas Pospichal, Managing Director, GreenBook Directories

Telephone: (212) 849-2753
Toll Free: (800) 792-9202
Fax: (212) 202-7920

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