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W5 combines the professional services offered by traditional marketing research firms, strategy-oriented management consultancies and brand planning agencies. We deliver a full range of custom qualitative and quantitative primary marketing research solutions worldwide for the CPG, financial services, health care, technology, travel industries and their advertising agencies. Research specialties include: attitude and usage, branding, concept/product development, ethnography, messaging, new product innovation, personas, positioning, product design, segmentation and tracking.
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