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SmartRevenue provides actionable business-to-business, direct-to-consumer and shopper insights to pharmaceutical, diagnostics, biotechnology, managed care and healthcare clients.
SmartRevenue combines industry expertise, innovative technologies, and quantitative ethnographic methods to provide differentiated qualitative and quantitative analytical insights, for brand, product development, promotion evaluation, point of purchase, and data integration.
SmartRevenue's differentiated insights enable clients to increase customer understanding, optimize marketing and sales strategies, and drive top- and bottom-line performance:
Analytical Insights: brand equity; price optimization; segmentation; decision mapping; gap analysis; positioning; forecasting; ROI analysis; media mix optimization; driver analysis
Product Development: assessment; optimization; concept testing; ad testing; packaging testing;
POP (Clinics, Hospitals, Retail Shelf, Pharmacy) Insights: traffic; navigation; conversion; browsing behaviors; shopability; impulsivity; layout/planogram testing
Data Integration: prescription data; store data; panel data
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