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ORC’s healthcare specialists deliver insights across stakeholders – including physicians, patients, and consumers – and yield independent, fact-based research for hospitals, healthcare centers and clinics, pharmaceutical and biotechnology companies, health insurance companies, device and disposable product manufacturers, distributors, and regulatory agencies. Our services offer an integrated approach to quality improvement and healthcare performance measurement. We help our healthcare clients understand their:
• Customers/Patients/Markets: Identify opportunities for growth, measure attitudes and usage, understand patient/ member preferences, monitor trends, segment customers/markets, assess service quality, measure member/patient satisfaction, assess size/structure of existing/new markets, understand reasons for lost/lapsed customers, increase satisfaction and promote loyalty, assess customer service strategy, assess call center performance, analyze needs/ gaps, assess price sensitivity
• Brand/Agency Reputation: Brand management and alignment services, brand awareness and positioning, brand equity testing/tracking, marketing/communications effectiveness, name and tagline testing, website evaluation, package testing, corporate reputation management
• Products/Services: Monitor product/service innovations, new product/service evaluation and feature development, analyze market potential, assess potential technologies, conduct white space ideation, measure/track awareness and usage
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GreenBook Health Certification Program: Look for this symbol in a listing to see if vendor references have been verified. 