ORC Guideline

ORC Guideline

625 Avenue of the Americas
New York, NY 10011  | view map

Phone: (212) 645-4500

LinkedIn connections:

Christine Dalzell, Senior Managing Director
Dana Benini, Managing Director

Email inquiries welcome: cdalzell@orcguideline.com

Please visit our website: www.orcguideline.com

With a global perspective and a regional market view, ORC Guideline understands all of the factors that impact healthcare policy, regulatory environments, industry-wide best practices and strategies, R&D trends and the key factors to growing market share.

We provide healthcare and pharmaceutical companies with a wide range of research support including:

- Market landscapes and drug pipeline identification and profiling;

- Messaging expertise related to commercial concept testing;

- Pre- and post-product launch strategies development;

- FDA-related research on risk communication, label comprehension and regulatory information;

- Claims substantiation to help verify advertising messaging and positioning.

ORC Guideline also provides pharmaceutical and healthcare clients with timely insights into key areas such as:

- FDA- related research;

- Packaging and labeling studies;

- Drug pipeline profiles;

- Market assessment and segmentation;

- Concept testing;

- New product development;

- Competitive intelligence;

- Pricing strategy;

- Brand awareness and positioning;

- Claims substantiation;

- Trademark and patent searches.