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Quantitative research specialists with extensive pharma experience in diverse Rx and OTC categories, patient groups, and medical specialties. Proprietary, validated methods to measure market share and profit impact of business strategies. Tools for measuring impact of: positioning/detailing strategies, claims/message testing, choice modeling and segmentation, DTC strategy, price, source of volume, new product/new indications potential, Rx to OTC switches, clinical trial outcomes, new administration devices or formulations, print ads, customer satisfaction tracking.Extensive experience with all physician specialties (e.g., PCP, PED, CD, RHU, NEU, END, ONC, ID, OPH, PUD, PSY, AN, ORS, SURG, OBG, DERM), as well as hospital pharmacists, nurses, and managed care professionals.
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