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Full-service marketing-research and consulting with particular expertise in design and analysis of large-scale studies that address marketing-strategy issues: customer satisfaction, brand equity, concept testing, concept optimization, SPA - strategic positioning analysis, pricing and segmentation studies. Qualitative work includes focus groups, IDI's, ideation sessions. Annual syndicated study, Small Business Directions: a comprehensive evaluation of small businesses including health and dental insurance.
HIPPA Compliant.
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