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Edna Luther & Associates, Inc.

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Company contact information

Edna Luther & Associates, Inc.

PO Box 285
Lexington, MA 02420-0003  | view map

Phone: (781) 861-2011
Fax: (781) 851-2012

LinkedIn connections:

 

Edna Luther, President

Email inquiries welcome: ednaluther@att.net

Affiliation: AMA

 

Company description

Full-service marketing-research and consulting with particular expertise in design and analysis of large-scale studies that address marketing-strategy issues: customer satisfaction, brand equity, concept testing, concept optimization, SPA - strategic positioning analysis, pricing and segmentation studies. Qualitative work includes focus groups, IDI's, ideation sessions. Annual syndicated study, Small Business Directions: a comprehensive evaluation of small businesses including health and dental insurance. HIPPA Compliant.

 

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