|
Pivotal Juncture Mapping - When you need to find & fix the detours from consideration to trial to commitment. PJM details all the moments where decisions about your brand are being made & offers opportunities to shore up brand loyalty in those moments.
OnSite Insights - When you need to know NOW. (e.g. concept goes to quant next week, a disaster check is called for, or anytime you need smart answers fast) Research executed with our classic expertise, then - based on criteria & action standards agreed to before fieldwork - we conduct a work-session right after fieldwork. Topline follows a few days later.
Environmentals - When you need to enter the target's world, rather than have them enter ours. (e.g. in-home interviews, employee explorations, ethnographic usage observations) CBA's trademark mix of insight-yielding conversation & observation in the environment where your brand's issues are most relevant.
Digital Depths - When you need the learning only depths and projectives provide, BUT you need to talk to 'needles' scattered over thousands of miles of 'haystacks' (e.g. specialists, patients with rare conditions, focus group-averse targets, executives) On the phone, online or both.
|
Consumer Research
GreenBook Health Certification Program: Look for this symbol in a listing to see if vendor references have been verified. 