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Blueberry provides marketing and sensory research to inspire clients in the pharmaceutical (Rx, OTC, DTC), cosmeceutical, nutraceutical, medical device, healthcare service, personal care, CPG and consumer technology industries. We help our clients to guide business strategy, innovation, marketing communications, and create engaging customer experiences.
Our expertise includes:
- Branding, Positioning, Segmentation
- Satisfaction, Loyalty, Quality
- Awareness & Usage
- Motivation of Purchase Decisions & Behavior
- Innovation of Concepts, Products, Packaging, Ads
- Sensory Science & Product Development Consulting
- Qualitative & Imersive Research
- Global
- Tracking Studies
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