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BASES, a service of The Nielsen Company, provides services that help clients achieve growth through successful new product innovation. BASES is known for analytical and forecasting expertise, its extensive database of experience (nearly 100,000 concepts tested), and providing global coordination and consistency. BASES offers a broad range of services related to innovation strategy, new product qualification and optimization, and initiative commercialization. BASES has offices in 25+ locations, partnering with most of the world’s leading marketers across a wide range of business sectors.
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.
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