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Full-service global marketing research consultancy since 1979. Full range of quant/qual services supporting our research-based advisory services. Our analysts/consultants partner with leading firms within pharma, biotech, medical technology and equipment and managed care. We optimize the profitable commercialization of new products and product acquisitions, increase product uptake, maximize the value of brands, enhance effectiveness/ROI of a firm’s sales force. Proprietary innovations (ResponseCheck, , ResponseCash, PatientFinder Plus, Post-Detail Recall, Message Filter, Detail Simulator, SampleTrak Rx) enable us to obtain attitudinal, demographic and psychographic information from early purchasers of newly launched products, identify low incidence populations, evaluate physician sales calls, test and refine detail aids and determine the ROI of drug sampling programs. Dedicated to personalized, proactive, responsive client service, stringent QC to ensure data validity and accuracy, sophisticated advanced analytics and thoughtful strategic and tactical advice. We enable clients to improve speed to market and achieve sustainable growth.
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