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Recognized globally for research excellence, G&R provides a diverse toolkit of complementary communications research services which have been used extensively by the healthcare industry. Taken together, these copy testing systems provide a full range of proven evaluative and diagnostic measures to help managers better understand how a message communicates across the full communication dynamic depending on your research needs.
Real world in-context testing provides an irreplaceable means of determining the retained value of one’s advertising under natural and competitive exposure conditions. Immediate response solutions provide fast, cost-effective, and in-depth insight into the communications potential of one’s commercial, ad or other marcom stimuli. Physiological measurement uniquely reveals the positive and negative emotional connections (valence) between one's advertising and its audience on a continuous second-by-second basis.
We test a wide assortment of marketing communication materials (e.g., rough and finished advertising, concepts and positioning, campaigns, taglines, logos, promotions, claims, etc.) and in all media (e.g., television, magazines, newspapers, web, radio, newspapers, outdoor, POP, etc.). Our healthcare experience is extensive and extends from consumers and sufferers with diverse ailments to general physicians and specialists, for both companies and associations.
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GreenBook Health Certification Program: Look for this symbol in a listing to see if vendor references have been verified. 