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The Wolf Group is a full service consumer research company specializing in consumer product perception with expertise in product optimization, concept and product acceptance/preference, advertisement claim substantiation and sensory testing. Our state of the art, 17,000 sq. ft. facility in Cincinnati, OH was specifically designed for both Quantitative and Qualitative Research. The facility includes six identical bathrooms for personal care products, in-depth interviewing rooms, 36 computerized testing booths and large flexible focus group rooms which allow for the security and control of internal testing or a base for home use studies. Our database is comprised of over 20,000 consumers from all ethnicity and social classes. The Wolf Group was actively involved in the writing of ASTM Standards Document which outlines acceptable testing protocols for advertisement claim substantiation studies based on consumer perception. Our research has been used by our satisfied clients to make television advertisement claims. We pride ourselves in outstanding client care through detailed research techniques, private client lounges, client exercise room, and concierge services. Please visit our website for detailed photos.
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