KGC is a qualitative marketing research firm specializing exclusively in qualitative healthcare for over a 14 years. Our mission has always been the same: to provide high quality, high value insights that help clients make more informed business decisions. We offer expertise that spans healthcare – Pharmaceuticals, Medical Devices, Diagnostics, Biotech, Hospitals, Managed Care, Physicians, Pharmacists, Patients, Caregivers and more. Our qualitative research consultants combine years of experience with creative thinking to provide crucial insights on your product, brand, or company. We fuse proven methods with cutting-edge techniques to better understand your customers’ perceptions, opinions, beliefs and attitudes. We offer support at every phase – from pre-launch positioning, to optimizing marketing strategy, to maximizing your profit potential in the latter stages of the product life cycle. KGC takes pride in our dedication to the marketing research profession by maintaining active membership in industry organizations including PMRG, PBIRG, MRA, AQR and QRCA. We adhere to the ethics and codes of conduct of CASRO and EphMRA. KGC blends creativity, practicality and market knowledge for a unique vision into the minds of your customers. We conduct research in-person, via telephone or via the Internet depending upon the specific needs of a project. We are dedicated to continuous development of new research techniques and new methods while improving upon existing ones.
KGC is a leader in utilizing Tablet-PC (TPC) technology as a face-to-face moderating tool and helping manufacturer teams navigate the process of transitioning sales materials to the TPC platform. We skillfully guide your project from start to finish, providing effective project design, expert data collection and useful, actionable reporting.