IFOP North America

IFOP North America

2 Bloor Street West
Suite 401
Toronto, ON M4W 3E2  | view map
Canada

Phone: (416) 964-9222
Phone: (800) 387-1289
Fax: (416) 964-9335

LinkedIn connections:

Doreen Wolpert, Executive Vice President - Healthcare
Ann Christelis , Vice President - Healthcare
Barbara McGrath, Vice President - Healthcare
John Ball, Chief Operating Officer

Email inquiries welcome: solutions@ifopna.com

Please visit our website: www.ifop.com

Affiliation: AMA, MRA, MRIA

One of the Ifop Global Group of companies, we are an ad-hoc qualitative and quantitative market research consultancy, servicing North American business for over 30 years. We provide a full range of in-house data and statistical services as well as proprietary techniques such as IdeaMap®.Net (conjoint analysis for concept testing) and iQual® (on-line focus groups using desynchronized forums). Ifop North America’s Healthcare team is esteemed for their experience in a wide range of specialized therapeutic markets, able to meet our clients’ strategic and tactical research needs. We conduct hundreds of focus groups and IDIs annually (as well as ethnography and café sessions) and staff projects from a pool of subject matter experts. In addition to traditional studies such as ATUs and segmentation, our quantitative team uses a range of conjoint-based techniques to support demand modeling, positioning and message optimization. Sophisticated Excel models aid clients in volumetric forecasting across multiple specialties and/or product indications. Our scope goes beyond the full gamut of primary research services to include investigating potential for in-licensing of new products, KOL research and Advisory Board facilitation and in-house research training for client companies. Our clients are local and international companies in the Healthcare industry, including manufacturers/marketers of prescription and non-prescription drugs, nutritional products, medical devices and healthcare service providers.